Apple has officially introduced the latest version of the iPad Air, featuring the powerful M3 chip and designed to integrate seamlessly with Apple Intelligence. As highlighted by the company, the shift to the M3 chip delivers a notable boost in performance compared to earlier models, marking the first time advanced graphics capabilities are available on the iPad Air. The new device comes in both 11-inch and 13-inch sizes, accompanied by an upgraded Magic Keyboard with additional functionalities. This release aims to enhance productivity and creativity for users, offering a more versatile and powerful experience. For further details, visit Apple’s official website.
The iPad Air has earned its reputation as a top choice due to its exceptional blend of performance, portability, and compatibility with advanced accessories, all while remaining budget-friendly,” stated Bob Borchers, Apple’s Vice President of Worldwide Product Marketing. “Whether it’s college students using the Apple Pencil Pro for note-taking, travelers on the go, or creators needing to work from anywhere, the new iPad Air with the M3 chip, Apple Intelligence, and the updated Magic Keyboard elevates versatility and affordability to new heights.the industry’s standard dummy text eorem Ipsum is simply the industry’s standard .
Next-Level Performance: iPad Air Powered by the M3 Chip
The latest iPad Air is equipped with the advanced M3 chip, offering a significant performance upgrade compared to earlier models. According to Apple, the new chip makes the device nearly twice as fast as the previous iPad Air with the M1 chip and up to 3.5 times more powerful than the model featuring the A14 Bionic. With its 8-core CPU, the M3 chip excels at managing multi-threaded tasks, delivering a 35 percent increase in performance over the M1. This enhancement ensures smoother operation, faster processing, and improved efficiency, making the new iPad Air a powerhouse for both productivity and creativity.
The new iPad Air features a 9-core GPU, delivering a 40 percent performance boost over the previous generation. This upgrade includes cutting-edge technologies such as dynamic caching, mesh shading, and hardware-accelerated ray tracing. According to Apple, these advancements enable up to four times faster graphics rendering compared to the iPad Air with the M1 chip. Additionally, the Neural Engine in the M3 chip, designed for AI-driven tasks, is up to 60 percent faster than its predecessor, significantly enhancing the efficiency of AI workflows. These improvements make the latest iPad Air a powerful tool for graphics-intensive applications and AI-enhanced productivity.





APPLE INTELLIGENCE
Apple has highlighted that the new iPad Air is built to fully support Apple Intelligence, the suite of AI-powered features set to launch in Italian starting next April. Among these innovations, the Photos app introduces the “Clean Up” tool, enabling users to remove unwanted elements from images effortlessly. Additionally, natural language search simplifies finding photos and videos by allowing users to describe what they’re looking for. In the Notes app, the Pic Wand feature transforms rough sketches into polished illustrations, enhancing the visual appeal and organization of notes. These intelligent features aim to streamline workflows and elevate the user experience, making the iPad Air an even more versatile and intuitive device.

The latest iPad Air brings advanced on-device AI features, including Image Playground, a creative toolset for designing personalized images, and Genmoji, which enables users to craft one-of-a-kind emojis. Siri has also been upgraded with more natural interactions and the option to type queries instead of speaking them. Additionally, ChatGPT integration enhances Siri and Writing Tools, allowing users to access its capabilities for free without requiring an account. All requests are processed through Apple’s Private Cloud Compute system, ensuring user data remains secure, private, and never stored or shared. These innovations make the iPad Air a smarter, more versatile device for both creativity and productivity.
NEW MAGIC KEYBOARD AND SUSTAINABILITY
Apple has unveiled a new Magic Keyboard tailored for the 11-inch and 13-inch iPad Air models, featuring several enhancements over its predecessor. The trackpad has been enlarged for improved precision and smoother navigation, while a dedicated row of 14 function keys offers quick access to essential settings like volume and screen brightness. The keyboard attaches magnetically to the iPad Air, eliminating the need for a Bluetooth connection, and includes an aluminum hinge with a built-in USB-C port for convenient charging. These upgrades make the Magic Keyboard a more versatile and user-friendly accessory, enhancing productivity and usability for iPad Air users.

Apple Introduces Eco-Friendly iPad Air with Enhanced Features and Accessories
The new iPad Air is designed with sustainability, incorporating at least 30 percent recycled materials. Its enclosure is made from 100 percent recycled aluminum, while the magnets use 100 percent recycled rare earth elements. The batteries also feature sustainable materials, including 100 percent recycled cobalt and over 95 percent recycled lithium. In another eco-conscious move, the packaging is now 100 percent fiber-based, aligning with Apple’s goal to eliminate plastic from packaging by the end of 2024. Additionally, all data centers supporting Apple Intelligence operate on renewable energy.
Key Specifications
Models and Dimensions:
- iPad Air 11″: 178.5 × 247.6 × 6.1 mm, 460 g (Wi-Fi and Wi-Fi + Cellular)
- iPad Air 13″: 214.9 × 280.6 × 6.1 mm, 616 g (Wi-Fi), 617 g (Wi-Fi + Cellular)
Colors: Blue, Purple, Galaxy, Space Gray
Storage Capacity: 128GB, 256GB, 512GB, 1TB (both models)
Display:
- iPad Air 11″: 10.86-inch Liquid Retina display, 2360×1640 resolution at 264 ppi, 500 nits brightness, 60Hz
- iPad Air 13″: 12.9-inch Liquid Retina display, 2732×2048 resolution at 264 ppi, 600 nits brightness, 60Hz
- Features: Wide color gamut (P3), True Tone, fully laminated display, anti-reflective and oleophobic coating
- Compatibility: Apple Pencil Pro, Apple Pencil (USB-C), contactless functions
Chip and Performance:
- Apple M3 chip with 8-core CPU (4 performance + 4 efficiency cores), 9-core GPU with hardware ray tracing, 16-core Neural Engine, 8GB RAM
Cameras:
- Rear Camera: 12MP wide angle, ƒ/1.8 aperture, Focus Pixels, 5x digital zoom, Smart HDR 4, Panorama mode (up to 63MP), 4K video recording at 60 fps, 1080p slow-mo at 120/240 fps
- Front Camera: 12MP Ultra-Wide with Center Stage, ƒ/2.0 aperture, Smart HDR 4, 1080p video recording at 60 fps
Audio and Connectivity:
- Horizontal stereo speakers, dual microphones
- Wi-Fi 6E, Bluetooth 5.3, 5G (sub-6GHz) for Wi-Fi + Cellular models, eSIM support
Security & Sensors:
- Touch ID in the top button, gyroscope, accelerometer, barometer, ambient light sensor
Ports & External Connectivity:
- USB-C (USB 3, up to 10Gbps), video support up to 6K at 60Hz, AirPlay compatibility
Battery Life:
- iPad Air 11″: 28.93 Wh battery
- iPad Air 13″: 36.59 Wh battery
- Up to 10 hours of web browsing or video playback on Wi-Fi, up to 9 hours on cellular data
Compatible Accessories:
- Apple Pencil Pro, Apple Pencil (USB-C), new Magic Keyboard with larger trackpad and full-row function keys
Pricing and Availability
The new iPad Air and Magic Keyboard are available for pre-order starting today, with availability expected on March 12.
iPad Air Pricing:
- 11-inch: €719 (Wi-Fi), €889 (Wi-Fi + Cellular), €659 (Education model)
- 13-inch: €969 (Wi-Fi), €1139 (Wi-Fi + Cellular), €909 (Education model)
Magic Keyboard Pricing:
- 11-inch: €329 (€299 for Education)
- 13-inch: €349 (€329 for Education)
Apple Pencil Pricing:
- Apple Pencil Pro: €149 (€139 for Education)
- Apple Pencil USB-C: €89 (€79 for Education)
Apple also offers a trade-in program, allowing users to exchange their old iPad for credit toward a new model.
This latest iPad Air combines cutting-edge performance, sustainability, and versatility, making it a powerful tool for both personal and professional use.